Herbert Ascherman (b. 1947) is Cleveland, Ohio’s, most prominent portrait photographer. Since opening his portrait studio in 1975, Herb has photographed international leaders such as Presidents Carter, Reagan, Bush and Biden; more than 200 local artists, 750 Northern Plains Native Americans, and for twenty years, served as the portrait photographer to the Cleveland Orchestra. Herb has produced well over 9,000 black and white film-based portraits in his 47-year career. For the past twenty - three years, Herb has worked with an 8 x 10 Deardorff field view camera, and prints in the resurgent art of hand-made platinum, originally patented in England in 1873.
 
Currently, Herb is the Director of the Cleveland Photographic Workshop, (a 501.C.3) which sponsors the CLEVELAND PHOTO FEST. Herb leads a monthly photo group of 50-years-old and older members on the art and aesthetics of photography, publishes on historical photographic subjects, curates exhibitions of Alternative Process Photography, served as the Editor of the Northern Ohio Bibliophilic Journal, advises the Better Art Foundation (Kerala, southern India, the first photography museum in India), and has a library of 2,385 books on photography. He also has a marvelous collection of Daguerreotypes of people and dogs. Throughout his career, Herb has lectured to more than 350 organizations internationally. He has exhibited in more than 150 venues throughout the US, Europe, India, Australia and Japan.